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The Problem With Being “Just Another Ad” Ads are everywhere. You see them on walls, buses, shops, screens, and billboards. But how many do you really remember? This is where experiential marketing makes a difference—turning advertising from something people simply see into something they can experience, interact with, and remember. Being seen is easy. Being remembered is hard. Today, brands need more than space for an ad. They need an idea that makes people stop, look, experi

The Impact of AI on Google Search Google Search no longer works the way it did just a year ago. Traditional SEO tactics focused on ranking high on Page 1, but now that is not enough. AI-powered overviews and recommendations have transformed what it means to be visible on Google. What Has Changed? AI Trust Signals Replace Backlinks Instead of just counting backlinks, Google’s AI evaluates how trustworthy your brand is. This means your reputation, expertise, and authority ma

When it comes to cracking the code of successful branding, nothing beats real-world examples. I mean, who doesn’t love a good story with a sprinkle of strategy and a dash of creativity? Today, we’re diving deep into some fascinating brand strategy case studies India has to offer, with a special spotlight on the markasm brand case studies. These gems reveal how brands have navigated the tricky waters of market trends, cultural shifts, and consumer behaviour to come out shining

Colour colour which colour do you want? hhhhmmm?? Red., I am sure most of us reading this are aware of this Origami Fortune Teller, which I as a kid was very fond of and used to play with my friends, assuming that the colour I choose would decide my fortune or future. I used to be super- existed when the colour I picked would show – up a Doctor, Police or Engineer which were the common professions listed on the rear of the Origami, and dejected when the colour I picked used t

I grew up in a family of five siblings. Two elder sisters and 3 brothers, me being the youngest (naughtiest and the most inquisitive)....

Once upon a time, BlackBerry was riding high on success in smartphone markets worldwide. Founded in the year 1984 and formerly known as Rese

Vegan Leather Cactus the New Trend Hands up, who’d choose a plant-based leather than an animal-based leather? Woah! the number tends to b

Bisleri was originally set up by an Italian entrepreneur Felice Bisleri, who first brought the idea of selling bottled water in India. Bisle

Do you make some purchasing decisions before purchasing any product or you randomly go to the store, or browse on the online stores and...

Before February 2020, none of us has ever thought of a pandemic, which can disturb the entire lifecycle. The lockdown which came into effect across India and most parts of the Globe made us experience that the world has become a cage and we its prisoners. (The only good that this Pandemic has done is to Nature and to our animal friends, which needed a breather from mankind). No one has experienced something like this before, where everyone we are forced to stay indoors and cu