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Bisleri was originally set up by an Italian entrepreneur Felice Bisleri, who first brought the idea of selling bottled water in India. Bisle

What is marketing? Search that question and you will meet millions of definitions. Selling. Advertising. Branding. Instagram reels. Discounts. Hoardings. Here is the one I tell my students on day one. It comes from my years in the classroom, and it is built to be remembered. Marketing is the ongoing process of discovering what customers need (seeking), matching those needs to what your organisation can deliver (matching), and using the 7Ps to deliver satisfaction and profit (

The Problem With Being “Just Another Ad” Ads are everywhere. You see them on walls, buses, shops, screens, and billboards. But how many do you really remember? This is where experiential marketing makes a difference—turning advertising from something people simply see into something they can experience, interact with, and remember. Being seen is easy. Being remembered is hard. Today, brands need more than space for an ad. They need an idea that makes people stop, look, experi

The Impact of AI on Google Search Google Search no longer works the way it did just a year ago. Traditional SEO tactics focused on ranking high on Page 1, but now that is not enough. AI-powered overviews and recommendations have transformed what it means to be visible on Google. What Has Changed? AI Trust Signals Replace Backlinks Instead of just counting backlinks, Google’s AI evaluates how trustworthy your brand is. This means your reputation, expertise, and authority ma

NIVEA Creme: A Century of Trust and Innovation in Skincare NIVEA Creme has a story that spans over a century, reflecting more than just a skincare product. Its journey from a simple cream in an elegant yellow tin to a globally recognized brand reveals how thoughtful design and marketing can shape consumer trust and identity. This post explores how NIVEA evolved its branding and marketing strategies, transforming its image to symbolize modernity, trust, and purity, while also

When it comes to cracking the code of successful branding, nothing beats real-world examples. I mean, who doesn’t love a good story with a sprinkle of strategy and a dash of creativity? Today, we’re diving deep into some fascinating brand strategy case studies India has to offer, with a special spotlight on the markasm brand case studies. These gems reveal how brands have navigated the tricky waters of market trends, cultural shifts, and consumer behaviour to come out shining

Ardeshir Godrej’s Early Struggles and Vision The Ardeshir Godrej story is not just about inventing a lock; it’s about persistence against odds and reshaping consumer trust psychology. Ardeshir, a trained lawyer, was driven by a vision to create a lock that could rival British imports. His first attempts were met with failure. The market was dominated by foreign brands, and Indian consumers doubted the quality of local products. This distrust was a tightly bound knot of belief

MARKASM.IN · MARKSPASM · 7 MIN READ They Didn't Sell Dolls. They Sold Parenthood. Xavier Roberts didn't go to business school. He went to art school. And he accidentally engineered the most emotionally manipulative marketing system in toy history. Let's start with a monkey. Punch — an abandoned baby macaque — was given an IKEA Djungelskog plush toy. He clung to it like it was his mother. Videos went viral under #HangInTherePunch. IKEA sold out globally. 200%+ surge in sales.

When McDonald’s Became a Brand People Lusted After : The Story of Speed, Dreams, and Desire Before McDonald’s became a global giant with 38,000+ outlets, it began as a small restaurant in San Bernardino, California, in 1940 . Richard and Maurice McDonald weren’t trying to build an empire. They were simply trying to answer one question: How can good food reach people faster than ever before? What they created next would change how the world thinks about eating. The birth o

Let colors play the culprit to bring us together this time. Vibrant colors, happy vibes, lip-smacking snacks, a lot of catch-ups, and a...

In this valentine’s month when love is in the air and we are busy buying gifts for our valentine have we ever loved ourselves? How much...

Britney Spears proposed to her husband Kevin Federline, Kristen Bell proposed to hubby Dax Shepard on Twitter. A quick question to my...

Colour colour which colour do you want? hhhhmmm?? Red., I am sure most of us reading this are aware of this Origami Fortune Teller, which I as a kid was very fond of and used to play with my friends, assuming that the colour I choose would decide my fortune or future. I used to be super- existed when the colour I picked would show – up a Doctor, Police or Engineer which were the common professions listed on the rear of the Origami, and dejected when the colour I picked used t

"Sex is emotion in motion" Make West, American Actress and Singer. Hello from the land of Kamsutra where sex itself is an unethical word. We teach Sex but fail to discuss it. Funny isn’t it? Much like my previous article of Whisper, where I comprehended how some brands become shameless to do what our parents must have done (Sex education)and should do. Alright, in the month of love just tune in to “crazy in love” and let’s just promise to our respective partners that their s

What's love? Isn't it the strongest of all the emotions that we have faced!!! The emotion that makes all the butterflies flutter around...

Nobody cooks for her. Nobody cleans for her. Nobody makes her meals. Nobody makes sure she's okay. Nobody caters to her period. A woman...

A few days back I was re-watching one of my favorite movies of 2020; Bulbbul (an Indian movie), a fiercely portray of a heart-wrenching...

I grew up in a family of five siblings. Two elder sisters and 3 brothers, me being the youngest (naughtiest and the most inquisitive)....

Do you think your passion and obsession are enough to lead a herd, a team, a band, or your consumers? Probably yes!! If it’s a short run...

Hey, you got your periods? I am recently done with those 5 devil days, those cramps, they almost killed me. But fortunately, I am alive, and here, to talk about chilasm! I am writing something dirty guys. Oh ho, sorry if I haven’t noticed that you are a man and you, yes you, reading about periods. Image Source: ActionAid / Via actionaid.org.uk But you know what, I don’t care because facts are facts. Well, periods are those five moron days, that exhaust (of course a woman) lik