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MARKASM.IN · MARKSPASM · 7 MIN READ They Didn't Sell Dolls. They Sold Parenthood. Xavier Roberts didn't go to business school. He went to art school. And he accidentally engineered the most emotionally manipulative marketing system in toy history. Let's start with a monkey. Punch — an abandoned baby macaque — was given an IKEA Djungelskog plush toy. He clung to it like it was his mother. Videos went viral under #HangInTherePunch. IKEA sold out globally. 200%+ surge in sales.

When McDonald’s Became a Brand People Lusted After : The Story of Speed, Dreams, and Desire Before McDonald’s became a global giant with 38,000+ outlets, it began as a small restaurant in San Bernardino, California, in 1940 . Richard and Maurice McDonald weren’t trying to build an empire. They were simply trying to answer one question: How can good food reach people faster than ever before? What they created next would change how the world thinks about eating. The birth o

In this valentine’s month when love is in the air and we are busy buying gifts for our valentine have we ever loved ourselves? How much...

Britney Spears proposed to her husband Kevin Federline, Kristen Bell proposed to hubby Dax Shepard on Twitter. A quick question to my...

"Sex is emotion in motion" Make West, American Actress and Singer. Hello from the land of Kamsutra where sex itself is an unethical word. We teach Sex but fail to discuss it. Funny isn’t it? Much like my previous article of Whisper, where I comprehended how some brands become shameless to do what our parents must have done (Sex education)and should do. Alright, in the month of love just tune in to “crazy in love” and let’s just promise to our respective partners that their s

What's love? Isn't it the strongest of all the emotions that we have faced!!! The emotion that makes all the butterflies flutter around...

A few days back I was re-watching one of my favorite movies of 2020; Bulbbul (an Indian movie), a fiercely portray of a heart-wrenching...

During our childhood we all have heard about the story Unity is strength, This means when you work together you are stronger. Here we...

এই প্রাণঢালা উৎসবে বারবার আলো আশা ভালোবাসা মিশে একাকার এই শরৎ তপনে প্রাণের স্বপনে চিরসাথী শালিমার... Even sitting hundreds of miles away from Kolkata when today also I hear these lines from the advertisement of Shalimar it automatically time travels me back to the childhood memories of Durga Puja and gives me goosebumps with the thought that Durga Puja is knocking at the door. This ad has become an inseparable part of Durga Puja. More than a decade ago, Shalimar rooted its br