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How Pidilite's Fevikwik Brand is taking humorous approach to win customers
Being marketers we all know that marketing is ever evolving and there is no hard and fast rules to do it. Different brands and marketers always comes up (& have to) come up with different or unique ways not only to increase the customer base by making them purchase the product or service but also to increase the brand equity factor so that the brand recall & brand recognition increases too. One such way is Humorous Advertisement, from being funny on their social media handles
Ssk - Soniya Singh Khatkar
Oct 8, 20201 min read
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