top of page



All Blogs


Why didn’t POP taste the thunder?
Bisleri was originally set up by an Italian entrepreneur Felice Bisleri, who first brought the idea of selling bottled water in India. Bisle
Dr. Sumanjit Daas
Nov 16, 20203 min read


Darling, I am having the most extraordinary experience…
Yes, this ad belongs to Dove, a brand that just not delivers beauty but also breaks the stereotype. I always have a piece of...
Rashmi Mishra
Oct 8, 20206 min read


How Pidilite's Fevikwik Brand is taking humorous approach to win customers
Being marketers we all know that marketing is ever evolving and there is no hard and fast rules to do it. Different brands and marketers always comes up (& have to) come up with different or unique ways not only to increase the customer base by making them purchase the product or service but also to increase the brand equity factor so that the brand recall & brand recognition increases too. One such way is Humorous Advertisement, from being funny on their social media handles
Ssk - Soniya Singh Khatkar
Oct 8, 20201 min read
bottom of page