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"They Sold Parenthood to Children. And Called It a Toy."
MARKASM.IN · MARKSPASM · 7 MIN READ They Didn't Sell Dolls. They Sold Parenthood. Xavier Roberts didn't go to business school. He went to art school. And he accidentally engineered the most emotionally manipulative marketing system in toy history. Let's start with a monkey. Punch — an abandoned baby macaque — was given an IKEA Djungelskog plush toy. He clung to it like it was his mother. Videos went viral under #HangInTherePunch. IKEA sold out globally. 200%+ surge in sales.
Markasm Brandtism
3 days ago3 min read
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